About Us

PT Urban Fashion Digital has been a leading fashion seller platform since 2012, known for its diverse departments such as Sneakers Dept, Hoops Dept, Football Dept, Running Dept, and Court Dept with a primary focus on footwear. 

Over the years, we’ve expanded our presence beyond digital, operating two offline stores: Department Sports Lab in Depok and Department Sports Outlet in Bekasi.

Our business is built on 4 core pillars: Retail, Media, Event, and Community. allowing us to not only deliver products, but also experiences that connect and empower today’s sports and streetwear enthusiasts.

We are committed to delivering the best service to our customers online & offline. With this dedication, our vision is to become a leader in the industry, a trusted partner for customers to fulfill all their fashion needs.